We want to break down barriers and make beauty, more accessible through the language used. By speaking in layman’s terms we want to do away with jargon. We want to show this is not a closed shop for a select few by providing lots of information and not being overly scientific or “gatekeepery” about beauty. We want to make sure self-care and escapism are part of people's weekly rituals, encouraging people to take time for themselves through their haircare routine.

Authenticity & transparency is a vital part of our communication with you. We want you to to be able to make informed choices so that the Nourrir product you buy is right for you. We have partnered with SKINFO and Provenance to give complete transparency of what we put in our products and what you put on your hair.

Provenance is an organisation we have partnered with that checks the claims we are making. If we make an environmental, sustainability or ethical claim, they’ll check it out to make sure it’s genuine. Their “widgets” can be found on our product pages. It allows you to make informed choices and accelerate the sustainability transition. Discover more here.

SKINFO helps you understand exactly what’s in your products. The ingredient list, or INCI, can often require a chemistry degree to understand but SKINFO have created a “Transparency Widget” that explains the source and purpose of each ingredient, again allowing you to make informed decisions. Discover more here.

Finally, we think that if you support us, we should show you a little love in return, that’s why we have created our loyalty scheme. You can earn points redeemable against the products you love each time you buy from us, interact with us or refer a friend to us. We also work offer flexible payment options with Klarna as well as offering PayPal, Google Pay and Apple Pay to make things as easy as possible for you.

From payment methods to transparency around what we put in our products, we have tried to use the latest tech at every stage of your interaction because we want your Nourrir experience to be as easy and hassle free as possible. 

Loyalty Scheme - Coming soon