We believe that beauty can and should be a force for change. Driven by sustainability and community.

Our philosophy can be surmised in one way; Beauty with Purpose and can be further summed in two words; transparency and efficacy.

We want our products to inspire and drive change, whether that’s by advancing the haircare sector and product performance through research and development or wider social and environmental change.

We want our products to perform along with the best trichologist endorsed products but are equally at home along side the world’s leading luxury brands.

They are formulated for all skin and hair types so are inclusive regardless of who you are.

When formulating or developing a new product we always have the philosophy skincare as haircare.